SEO-Trips & Tricks BD

Sometimes the simplest SEO tweaks create a big difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even create conversion easier as visitors locate it easier to locate what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact.

1. Review Your Robots.txt File

If you have a robots.txt file upon your site, check it out. You might be amazed by what you locate. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to look if you're excluding any pages. Both of these provide a quick repair and have both short and long-term benefits for you.



2. Assess Canonicalization of your Domain

Search engines hate duplicate content. Most sites unwittingly harm themselves by giving the search engines two copies of their landing pages. It only takes a moment to repair this. If your site exists as www.yoursite.com and yoursite.com, then you need to establish a canonical domain name. SEs don't like seeing two versions of your content. To repair this, create a easy 301 redirect that redirects all non-www pages to their "www" equivalent.



3. Check For Duplicate Title Elements

You can do a quick check for duplicate title elements in Google's Webmaster Tools. This will say you whether you have duplicate pages, keyword cannibalization, or bad title element structure. Checking this property feature will speedily show you where the issues are and give you a clue as to how to fix them.



4. Review Your Google and Bing Listing

The web is becoming more localized. Google and Bing are both favoring local listings over national ones. Because of this, you need to ensure that you're seen at the local level. It's surprising how many websites and companies don't have a local listing. Even if you do sell nationally, it pays to have your business listed in the local listings. It makes you look more legitimate and you might even acquire visitors (and sales) that originate from your own town or city.



5. Review Links in your Footer and Sitewide

Update any outdated links (or remove them). By reviewing links in your main footer, breadcrumb, and any other navigation element, you will also speedily figure out whether you have duplicate content issues with default pages like "index.html." These pages need to be 301 redirected to the perfect page. Then, the links themselves can be updated to point to the absolute page. Cleaning up your internal link structure will pay off faster than you might think. As search engines find it easier to crawl your site, you'll find more of your pages being indexed  - and that leads to more traffic for your website.