odesk Online Article Writing and Blogging Test (U.S. Version) answers 2012






Question 1:
Is it a good idea to have two blogs with the same content to try and increase traffic?


    a.     No, as search engines such as 
Google will most likely list only one blog which may not be your preference    b.     Yes, two blogs, even with the same content, will most likely double your traffic on the web
    c.     Yes, and to have three would be still better
    d.     No, because search engines will be advised to close down one, if not both, of your blogs

 the answer is: 
    b.     Yes, two blogs, even with the same content, will most likely double your traffic on the web       ----------------------------------------------------------------------------------------------------------------------------------
 
Question2:
If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.


    a.     18-year olds
    b.     students already in college
    c.     a range of readers who are thinking of applying for admission to a graduate school
    d.     people between 45 and 65

the answer is:
    c.     a range of readers who are thinking of applying for admission to a graduate school        ----------------------------------------------------------------------------------------------------------------------------------
 
Question3:
What are "Google alerts"?


    a.     A ringtone from Google
    b.     A doorbell as a prize for being a loyal Google customer
    c.     Pinging of your website by Google every time you use Yahoo and MSN instead of using Google
    d.     A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content

the answer is:
    d.     A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content        ----------------------------------------------------------------------------------------------------------------------------------
 
Question4:
What is "fair use" in terms of using someone else's copyright online?

    a.     A system where copyright is exchanged between the original owner and the blogger who co-opts it
    b.     A term used by the prosecutor to convict a blogger who repeatedly infringes his/her copyright
    c.     A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest
    d.     None of the above

the answer is:
    a.     A system where copyright is exchanged between the original owner and the blogger who co-opts it        ----------------------------------------------------------------------------------------------------------------------------------
 
Question5:
What is "autocasting"?


    a.     Automatically casting the characters in an online play
    b.     An autocue for a blogger to remind him or her to make a posting
    c.     A form of microblogging that will herald Web 3.0
    d.     An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

the answer is:
    d.     An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds    ----------------------------------------------------------------------------------------------------------------------------------
 
Question6:
Which is the correct order for finding your target audience and selling goods or services to it?


    a.     Design a strategy for drawing them to your site with greater interest in your product, have a 
business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales
    b.     Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
    c.     Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product
    d.     Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product

the answer is:
    c.     Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product        ----------------------------------------------------------------------------------------------------------------------------------
 
Question7:
What are "blooks"?


    a.     Books that are written by bloggers and generally grow out of their blogs
    b.     People who like to blog
    c.     People who promote their blogs on the inside pages of a book
    d.     All of the above

the answer is:
    d.     All of the above        ----------------------------------------------------------------------------------------------------------------------------------
 
Question8:
When writing an article about safety and 
light bulbs, which of the following is likely to be your target audience?


    a.     Electrical engineers
    b.     Ordinary people involved in home improvement
    c.     Working electricians
    d.     Light bulb manufacturers
    e.     All of the above

the answer is:
    b.     Ordinary people involved in home improvement        ----------------------------------------------------------------------------------------------------------------------------------
 
Question9:
If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?

    a.     Adding internal links within your blog that cross-reference the article
    b.     Adding highly specific keywords to your pages that reference aspects of the automotive industry
    c.     Contacting other automotive industry blogs and websites offering a link-exchange
    d.     All of the above

the answer is:
    a.     Adding internal links within your blog that cross-reference the article        ----------------------------------------------------------------------------------------------------------------------------------
 
Question10:
What is the term used for "the number of times the 
keyword is used divided by the total word count on the page"?


    a.     Keyword density
    b.     Keyword distribution
    c.     Word hardness
    d.     Density of syllables
    e.     Blog Page Intensity

the answer is:
    d.     Density of syllables        ----------------------------------------------------------------------------------------------------------------------------------
 
Question11:
What are "stop words"?


    a.     Words that stop short of their meaning
    b.     Words that show up first in search engine result pages
    c.     Words that are banned on the blogosphere by the blog police
    d.     Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search

the answer is:
    c.     Words that are banned on the blogosphere by the blog police        ----------------------------------------------------------------------------------------------------------------------------------
 
Question12:
What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?


    a.     Making your product useful but leaving the article incomplete with no way of linking to your site
    b.     Making your product incomplete and the article useful
    c.     Making the article useful but leaving it incomplete so the market is enticed but has tofollow your link to learn more
    d.     Making the article complete and the product useful so that there's no need to find out more

the answer is:
    c.     Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more        ----------------------------------------------------------------------------------------------------------------------------------
 
Question13:
In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.


    a.     True
    b.     False

the answer is:
    b.     False        ----------------------------------------------------------------------------------------------------------------------------------
 
Question14:
What is an "open thread"?


    a.     A thread that is open for discussion by those posting to it
    b.     A thread that has closed links
    c.     Multiple posts focused around one specific subject
    d.     All posts made openly by the same blogger
    e.     All of the above

the answer is:
    b.     A thread that has closed links        ----------------------------------------------------------------------------------------------------------------------------------
 
Question15:
What are "FAQs"?


    a.     First Asked Queries
    b.     First Answered Questions
    c.     Fast Attitude Queries
    d.     Frequently Asked Questions
    e.     All of the above

the answer is:
    e.     All of the above        ----------------------------------------------------------------------------------------------------------------------------------
 
Question16:
Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?


    a.     Glamorati
    b.     Hoi polloi
    c.     Rich and reckless
    d.     Beautiful and damned
    e.     Blogerati

the answer is:
    b.     Hoi polloi        ----------------------------------------------------------------------------------------------------------------------------------
 
Question17:
How long does an author's copyright – whether in print or online - last?


    a.     Until he/she dies
    b.     Forever
    c.     For 5 years after the publication
    d.     For 40 years after he/she dies
    e.     For 70 years after he/she dies

the answer is:
    d.     For 40 years after he/she dies        ----------------------------------------------------------------------------------------------------------------------------------
 
Question18:
What is "blogosphere"?


    a.     The hole in the internet through which blogs can fall
    b.     The blogs in a given area such as a street, county or country
    c.     The collective content of the blogs worldwide
    d.     Blog companies that group together and buy smaller blogs
    e.     None of the above

the answer is:
    d.     Blog companies that group together and buy smaller blogs        ----------------------------------------------------------------------------------------------------------------------------------
 
Question19:
What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?

    a.     Keyword prominence
    b.     Optimization guesswork
    c.     Partial selection
    d.     Keyword density

the answer is:
    a.     Keyword prominence        ----------------------------------------------------------------------------------------------------------------------------------
 
Question20:
What will happen if you type the words "sport-basketball" in the Google search box?


    a.     Google will find all the web pages containing the words "sport" and "basketball"
    b.     Google will find the web pages about "sport" and also those containing the word "basketball"
    c.     Google will find the web pages about "sport" that do not contain the word "basketball"
    d.     Google will find all the web pages in which the words "sport" and "basketball" appear together
    e.     None of the above

the answer is:
    c.     Google will find the web pages about "sport" that do not contain the word "basketball"        ----------------------------------------------------------------------------------------------------------------------------------
 
Question21:
What is "podcasting"?


    a.     Making the entire blog available in a single downloadable file
    b.     Redirecting traffic through a portal hidden on the blog called a "pod"
    c.     Distribution of audio and other media files for download to digital music or multimedia players such as iPods
    d.     Mass e-mailing for marketing purposes to promote several blogs at the same time

the answer is:
    d.     Mass e-mailing for marketing purposes to promote several blogs at the same time        ----------------------------------------------------------------------------------------------------------------------------------
 
Question22:
Search engines will return different results depending on the word order of the search terms.

    a.     True
    b.     False

the answer is:
    a.     True        ----------------------------------------------------------------------------------------------------------------------------------
 
Question23:
What is an "affiliate business program"?


    a.     Getting the business standards of your company approved by a government affiliated company
    b.     Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market
    c.     Buying a company
    d.     Getting bought by a company
    e.     Merging with another company

the answer is:
    b.     Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market        ----------------------------------------------------------------------------------------------------------------------------------
 
Question24:
It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.

    a.     True
    b.     False

the answer is:
    a.     True        ----------------------------------------------------------------------------------------------------------------------------------
 
Question25:
Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?


    a.     
Copying it into Word, spell-checking, and copying it back
    b.     Asking a friend to read it
    c.     Reading it through before posting
    d.     Having several specialist readers check out the content for its relevance, sense, argument, and keywords

the answer is:
    c.     Reading it through before posting        ----------------------------------------------------------------------------------------------------------------------------------
 
Question26:
There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.

    a.     True
    b.     False

the answer is:
    a.     True        ----------------------------------------------------------------------------------------------------------------------------------
 
Question27:
If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.


    a.     True
    b.     False

the answer is:
    b.     False        ----------------------------------------------------------------------------------------------------------------------------------
 
Question28:
What distinguishes a blog from a website?


    a.     Postings that occur according to a timeline that is updated so old posts can be traced
    b.     More content
    c.     Flashier images
    d.     Contact details
    e.     More professional content

the answer is:
    d.     Contact details        ----------------------------------------------------------------------------------------------------------------------------------
 
Question29:
What is "misinformation"?


    a.     Mystery information partially hidden on the internet
    b.     Information which is misleading or distracting or at least partially wrong
    c.     Mr. Information
    d.     Completely wrong information on all counts
    e.     None of the above

the answer is:
    c.     Mr. Information        ----------------------------------------------------------------------------------------------------------------------------------
 
Question30:
If your website sells golf equipment, your promotional articles should be written about _________ .


    a.     good golf courses
    b.     caddies
    c.     sport in general
    d.     the best clubs to use at certain times
    e.     All of the above

the answer is:
    d.     the best clubs to use at certain times        ----------------------------------------------------------------------------------------------------------------------------------
 
Question31:
What is the difference between a "patent" and a "trademark"?


    a.     A copyright and a trademark are the same; a patent is made to protect goods or services for sale
    b.     Patents and trademarks are the same; it is copyright that is different
    c.     A patent protects a work, device or name that is used for trading goods whereas a trademark protects inventions or discoveries
    d.     A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries

the answer is:
    b.     Patents and trademarks are the same; it is copyright that is different        ----------------------------------------------------------------------------------------------------------------------------------
 
Question32:
Which of the following features will increase the likelihood of a reader staying longer on your blog?


    a.     Having mostly text rather than pictures, slide shows or other interactive content
    b.     Using external links to generate the new page as a pop-up window rather than going directly to the new site
    c.     Offering links to great promotional deals on other sites

the answer is:
    b.     Using external links to generate the new page as a pop-up window rather than going directly to the new site        ----------------------------------------------------------------------------------------------------------------------------------
 
Question33:
What is an "anonoblog"?


    a.     A general blog with multiple authors
    b.     A blog about people who used to be famous
    c.     A blog written and maintained by an anonymous author, often under a pseudonym or pen name
    d.     All of the above

the answer is:
    b.     Using external links to generate the new page as a pop-up window rather than going directly to the new site        ----------------------------------------------------------------------------------------------------------------------------------
 
Question34:
What is the reference list to other works placed at the end of an article called?


    a.     Footnotes
    b.     Bibliography
    c.     Original material
    d.     Endnotes
    e.     All of the above

the answer is:
    c.     Original material        ----------------------------------------------------------------------------------------------------------------------------------
 
Question35:
What does "'ping' your blog" mean?


    a.     To abandon it
    b.     To create it from scratch
    c.     To let someone know about it so they can contribute, either with postings or comments
    d.     An alert that notifies the original poster of a post when someone else writes an entry concerning the original post

the answer is:
    d.     An alert that notifies the original poster of a post when someone else writes an entry concerning the original post        ----------------------------------------------------------------------------------------------------------------------------------
 
Question36:
What is a "tag"?


    a.     An external link
    b.     A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
    c.     A long post that goes onto another page
    d.     Both b and c

the answer is:
    b.     A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post        ----------------------------------------------------------------------------------------------------------------------------------
 
Question37:
Which of the following are good ways of protecting your online content?

    a.     Searching for the plagiarists of your content
    b.     Embedding your images
    c.     Potentially encrypting your HTML
    d.     Joining a plagiarism forum
    e.     All of the above

the answer is:
    a.     Searching for the plagiarists of your content        ----------------------------------------------------------------------------------------------------------------------------------
 
Question38:
Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .


    a.     it is an offense in most countries
    b.     the search engines may restrict your site or future listings, or ban you altogether
    c.     it could reduce the traffic to your blog
    d.     All of the above

the answer is:
    d.     All of the above        ----------------------------------------------------------------------------------------------------------------------------------
 
Question39:
What is a "plagiarism warning banner?"


    a.     A banner e-mailed to you by a potential plagiarist to warn you of their potential copying of your site
    b.     A banner you place on your site or blog to deter potential plagiarists
    c.     A government service that bans plagiarists from the Web with an official warning, usually a letter to their home address
    d.     None of the above

the answer is:
    b.     A banner you place on your site or blog to deter potential plagiarists        ----------------------------------------------------------------------------------------------------------------------------------
 
Question40:
Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?

    a.     You cannot prevent people from reaching the destination without doing so
    b.     It could damage your brand reputation; people do not want to see a "page not found" result
    c.     A person is less likely to return to your site as a repeat visitor if the links do not work
    d.     b and c

the answer is:
    a.     You cannot prevent people from reaching the destination without doing so     
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