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What is Traffic?
'Traffic'
in the online world is people or visitors who come to a particular
website or view and then click on a particular advertisment on a
website. In terms of advertising and what Banners Broker do, the more
traffic an advert receives then the more likely that advert will make
money for the advertiser.
In
Banners Broker we purchase panels (a visual representation of online
advertising space), and these need to be qualified with traffic.
Qualifiying a panel simply means we need to send traffic to the panel
so that the advertiser receives people looking at the advertisment.
In other words, by qualifiying a panel, you are guaranteeing that the
advertisment will receive a set amount of visitors.
How to get Traffic?
There
are currently three ways to obtain traffic to qualify your panels and
therefore earn revenue. Two of these options are Traffic Packs and
Sales Credits (see Sales Credits section). The third option - Organic
Traffic - is relatively new and still being developed by Banners
Broker. Once this becomes a firm option, further details will be
added by the Enterprise Team.
Traffic Bank
You
can view your traffic bank totals by navigating to Traffic Bank. Your
Traffic Bank contains the total amount of traffic that has been
accumulated through referrals and traffic packs.
Qualifying
a panel reduces your traffic balance by the amount that the panel
requires to be qualified i.e qualifiying a blue panel will reduce
your traffic bank balance by 45,000. Sales credit traffic will always
be used first when qualifying a panel before any general traffic.
Sales credit traffic can also be mixed with general traffic i.e the
image above shows 22,500 in the blue section. As a blue panel
requires 45,000 hits to be qualified, the software will deduct the
22,500 from the blue section and the remaining 22,500 from general
traffic (although that would not be possible in the image above).
Traffic Packs
The
most common method of gaining traffic is to buy a Traffic Pack from
Banners Broker. As Banners Broker is a banner advertsiing and traffic
generation company, they can drive traffic to your active panels.
Most
people qualify their panels by buying traffic packs as it is the
easiest method. One traffic pack costs $50 and will provide 100,000
hits into your traffic bank under general traffic (can be used to
qualify any panel). Traffic packs are a monthly comitment and once
you buy one pack, the system will automatically buy you another one
on the same day each month. Buy two, and the system will
automatically buy you two packs on the same day every month. Traffic
packs can be purchased by navigating to Purchase >> Traffic
Packs.
As
a standard member, one traffic pack per calender month is the maximum
that can be purchased before being automatically upgraded to premium
membership. Premium membership is $100 a month so ensure that there
is sufficient funds in your eWallet and that your account is at a
level where it can sustain a minimum of $200 (2 x traffic packs and
$100 membership) being deducted every calender month. As a general
rule, most banners broker members purchase one traffic pack per month
for about six months. At that time your account should have grown to
a level where it can self-sustain the larger monthly deductions. It
is of the upmost importance to grow the number of traffic packs you
purchase proportionally with the size of your banners broker account.
Buying too many traffic packs too soon will lead to a negative
eWallet ballence. If you require help or advice in setting up your
account to acehieve this level, please contact The Enterprise Team.
Traffic Boosters
As
detailed in the 'Panels' section
of this website, each panel will earn revenue until a set total where
the money will then be paid into your eWallet. The higher the panel
value, the longer it will take to complete. Average panel completion
times along with how many traffic boosters each panel requires are
below.
Traffic
Boosters are a simple way of reducing the time taken for panels to
complete by 20%. Traffic boosters can be purchased by navigating to
Purchase >> Traffic Boosters. As a standard member, traffic
boosters cost $8. Premium members receive a discount of 37.5% and one
traffic booster therefore costs $5. Each panel requires a certain
number of traffic boosters to reduce its completion time by 20%.
Traffic boosters can be purchased at any time and at any quantity.
Unlike traffic packs, there is no monthly commitment. Traffic
boosters can only be applied to panels qulified by sales credits if
the account is a standard account. Premium members can apply traffic
boosters to panels qualified by any means.
The
amount of traffic boosters you own can be seen by navigating to
Manage Inventory >> View Panels. The number of traffic boosters
you have can be seen adjacent to the total traffic figure. It is
common not to have any boosters stored as it is more efficient to buy
the exact number of traffic boosters required and then apply them to
the panels immediately.
Although
traffic boosters can be applied to any panel at any time, the
Enterprise Team recommend that they are only applied to green panels
and above and are only applied at the time of qualifying the panel.
The 20% reduction in completion time starts from when the booster is
applied. Applying the required boosters to a green panel that has
already been qualified for six weeks will only reduce the time it has
left before completion by 20% and not reduce its total completion
time by 20%.
The
table below shows the total cost of applying a traffic booster to ea
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