Free Traffic or Paid Traffic for your Website

Free Traffic or Paid Traffic for your Website

Monetizing your website is perhaps one of the key goals for any online business promoter.

If you have an online business or running a blog, then I am beautiful determined that you must be looking for a viable and feasible internet marketing strategy so as to boost up traffic of visitors to your site and increase your sales.

So the most important thing for you is how you will ensure a big and regular flow of traffic of visitors to your site.

Well, you have more than one ways at your disposal to achieve this.

You can base your online marketing strategy on Free Traffic or can go for having Paid Traffic for your website or blog.

But before you adopt any or both of these methods to profit visitors to your site; you need to know the pros and cons of these two traffic generation methods. Having a sound knowledge of the advantages and disadvantages of each of these methods, you would be able to channelize your resources in a much better way.

Whether it is your time, efforts or money; you would then use them to gain far better results in promoting and popularizing your online business and would be able to generate bigger profits too.

Free Traffic

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As the name suggests, Free Traffic of visitors are those which you get on your website or blog without having to spend a single penny. Users type keywords in the search engine and click on the search results to visit your website. It depends on your website rankings in the search results displayed by the search engine.

So if, the user types in the keywords, DVD Ripper Software in the search engine text field and your website is selling one and is ranked high in the search results, visitors might click to come to your website. This is how it works. It is easy and effective, and moreover you need not spend any money to gain visitors to your website. Your earnings might be low, but they are without any expense on your part.

But getting Free Traffic is not as easy and simple as it looks. If your website is not an authority website, and your site is ranked low in the search results shown by search engine, then it is quite possible that the number of visitors you get as Free Traffic might be quite under your expectation.

Then you need to put a lot of efforts on Search Engine Optimization (SEO). You need to target specific keywords, write quality content, produce your website, construct backlinks and promote your site through social networking channels.

All this is a time taking process, and it can take months before you gain the desired results. Moreover, SEO is a continuous and ongoing process. It is not a one-time affair. SEO requires dedicated efforts on your parts. Again, if you are not an expert in SEO, you would need to employ the services of an SEO Expert, and that may turn out to be costly.

So you should produce Free Traffic channel as a potential traffic generation resource for your website. You need to put your full efforts and be a small bit patient.

Paid Traffic

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As the name suggests, for all visitor you receive on your site, you incur a cost. Paid Traffic comes at a cost. For example in the Pay per Click (PPC) model, you select a specific keyword, construct an ad and display it on the right side of the search results shown by the search engine like Google. You can even go for displaying banner ads upon popular sites or can adopt Cost per impression (CPM) model to receive traffic to your site. All these methods involve cost.

The main advantage of Paid Traffic is that it is independent of SEO efforts and so you can expect quick results. You do not have to worry about website ranking and time absorbing and continuous link building process.

With paid traffic, you can start getting visitors from very first day. No time taking process like free search traffic.

The Ads acquire displayed at strategic locations and attract the users attention. People click upon the ads to arrive to your website. They read content, browse your site, and buy products or services.

Paid Traffic though involves cost, but it is efficient as it saves your time and efforts for SEO tasks. You can gain visitors even without being an authority website.

Paid Traffic is only benefited when your sum earnings exceed your sum expenditure. For example, you are spending $1,000 per month upon paid traffic, and your sum earning is $1,500, but your net earnings will be $500 (1500-1000) it is low but yet profitable and you start earning from the very first month. But if your earnings are less than your spending upon paid traffic, your business can convert into loss making business.

Thus, you see that both Free Traffic, as well as Paid Traffic, can be effective in bringing traffic of visitors to your site. A right mix of both these methods will perfectly solve your problem of getting a regular flow of visitors to your site. But if you are not comfortable in incurring expenses, then Free Traffic will certainly help you a lot in getting visitors to your site, but it is time taking process.