All About Title Tags SEO Trips

What is a title tag?

The title tag has been - and probably always will be - one of the most important factors to achieve high rankings in search engines.

In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And as the words in the title tag are what appear in the clickable link on the page of search engine results (SERP), changing them may result in more clicks.

Search Engines and Title Tags

Title tags are definitely one of the "big three" as far as the algorithmic weight given to them by the search engines, which are as important as your visible text copy and the links pointing to your pages - maybe even more. However, even though this has been common knowledge among SEO professionals at least 10 years, it is often overlooked by webmasters and others trying to optimize their websites for search engine traffic specific .

Make company names belong in the title tag?

The answer is a resounding YES! I've realized that it's okay to put your company name in the title, and (gasp!) to place at the beginning of the label! In fact, if your company is already a known brand, I would say it is essential. Even if you're not yet known brand, chances are you'd like to be, right? The title tag gives you a great opportunity to advance this cause.

This does not mean that you should put * just * your company name in the title tag. Even the best known brands will benefit from some good descriptive phrases added, because it will improve their brand, as well as traffic to your search engine. People who already know your company and look for his name can be found in the engines, and so those who have never heard of you, but look for the products or services you sell.

Tags title should contain keyword phrases

For example, if your company is "Johnson and Smith Inc." a tax accounting firm in Texas, you want your company's site appears in the search results for searches on phrases like "Texas tax accountants" and "Accounting in Texas". (Be sure to do your keyword research to find the best quotes!) If you prefer to work with people just in the Dallas area, you'd need to be even more specific by adding geographical modifiers to your title tags, as "Dallas tax accountants".

Dallas counter Using our example, you can create a title tag like this:

Johnson and Smith in Dallas Tax Accountants

or you can try:

Johnson and Smith - Dallas CPAs

However, there is more than enough room in the title tag to include these two important keyword phrases. I think the use of 10-12 words in my title tags works great.

One way to include two key phrases would be:

Johnson and Smith - Dallas Tax Accountants - Accounting in Dallas, TX

I've always liked the method of separating phrases with a hyphen, but in today's competitive market, how your ad appears on the SERPs is a crucial aspect of your SEO campaign. After all, if you have high search engine rankings, but buyers are not aimed accessed, it will not do much good.

The idea is to write compelling titles in the scene, just when you can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There is nothing wrong in the title tag in the above example. If you're looking for a tax accountant in Dallas and saw the list in Google, which probably click it. (Note:. Do not worry if some of your data visible title tag is cut when the search engines display the information on your page, they are still indexing all component words)

Still, you can make a judgment can be read as follows:

Johnson and Smith are Tax Accounting and Bookkeeping in Dallas, TX

I'm so excited about that. I had to remove the exact phrase "Tax Accounting Dallas" because it would read if it said:

Johnson and Smith are Dallas Tax Accountants and Accounting in Dallas, TX

It sounds redundant that way, as if written only for the search engines.

In the end, it's really a personal preference.

Do not get crazy trying to create the perfect title tag, because there is simply no such thing. Most likely, one of my examples that work well. The best thing to do is try different and see what bring more traffic to your website. You may very well find that the second version does not rank well, but is clicked on, actually making a difference.

Use your text as a guide Visible Copy

I prefer to create my title tags * after * the copy of the page has been written and optimized. I have to see how the copywriter integrated the keyword phrases in content to know where to start. If you have done a good job with his writing (or better yet, hire a professional SEO copywriter), you should find all the information you need right in your page. Just choose the keyword phrases most relevant to the copy is based on, and write a compelling title tag accordingly. If you can not seem to get an idea of the most important phrases for a page, you probably need to re-write the content of the page.

I recommend you * not used * an exact expression taken from the copy as your title tag. And do not use the exact text that is in the top title. It is much better to have a single sentence or a string of words in appealing your title tag.

You want to be careful with certain systems web content management (CMS) and blog software that automatically generates the title tag of the information you provided elsewhere. Some, in fact, the failure of the exact same title tag on every page, it's the best way to kill your potential customers search engine! The good news is that most of today's software CMS and blog have solutions for you to customize your title tags fairly easily. If yours does not, or the developer says he can not do this, then you'll want to find a new developer or CMS as soon as possible!

Reference: From Google,Wikipedia & Blog